Bring people closer
A workshop that teaches you how to define and deploy brand in the real world.
REQUEST ACCESSBrand Is Gravity is a workshop that goes beyond buzzwords. It simplifies what really goes into making a powerful brand and teaches you how to build a brand that aligns your organization and attracts the best customers.
This is a course for busy marketers, managers, sole proprietors, and executives who never want to feel hostage to an agency, trend, or internal misalignment again.
The workshop is practical, easy to use, and will set you on a course to build a brand everyone wants to be connected to.
24/7 access on any device
Beautifully shot, engaging talks
Sit-down, debriefs from each talk
Access to a private group of experts and alumni
Is your business not growing like you want? Does your organization or team feel disconnected? Do you feel stuck? Is it difficult to get buy-in or direction for your marketing ideas?
Throughout Brand Is Gravity, Paul leverages his decades of business experience, agency know-how, and passion for connection to teach you how to make a brand that attracts the right people and aligns your organization. You will learn what really goes into making a powerful brand and how to build a brand that aligns your organization and attracts your best customers.
3 TED Talk-style modules hosted by Paul J Daly
One-on-one modules where Paul guides you through each concept and workbook section
Comprehensive workbook
The Big Sheet toolBrand Guide LightAn exclusive group of business leaders and
Brand Is Gravity graduates
Paul J Daly is the Founder and CEO Congruent Automotive, a full service creative marketing agency and the author of “The Automotive Manifesto: How Brand Connection Can Save Retail Automotive.” Paul founded his first startup in 2003 (Image Auto / Rim Doctor) which was acquired in 2018 by Dent Wizard International. With almost two decades of auto industry experience and a deep understanding of the retail buying psyche, Paul’s approach to the challenges and opportunities facing the modern dealer is clear and human. Through his agency, Paul works with several Top 150 Dealers providing holistic consulting, brand development, and creative marketing execution for sales, recruiting, and internal alignment. Paul is a prolific contributor on LinkedIn, Instagram, Facebook and Twitter and is the host of the weekly Clarity Compressed Podcast who has featured guests such as Carvana CEO Ernie Garcia, vAuto founder Dale Pollak and business marketing master Gary Vaynerchuk.
If you’re a marketing manager or director, everyone has an opinion on how you should be doing your job. This workshop will help you:
• Maintain control of your initiatives
• Sell your progressive ideas to your executive team
• Get that budget approved for better creative
• Reduce your overall ad spend
• Build a brand people want to connect to
• Develop and target the most effective personas
For marketing directors, digging into this workshop will help you sell your progressive ideas to your executive team and finally get that budget approved.
Sell your progressive ideas to your executive teamFilter off-brand marketing ideas and campaignsHone in on the right audiencesCreate long term executions that build your brand
For marketing directors, digging into this workshop will help you sell your progressive ideas to your executive team and finally get that budget approved.
Sell your progressive ideas to your executive teamFilter off-brand marketing ideas and campaignsHone in on the right audiencesCreate long term executions that build your brand
If you’re an owner or executive leading an organization, stop settling for a disjointed brand. This workshop will empower you to:
• Make your vision scalable across your team and operations
• Align internal teams with organizational values
• Understand modern marketing dynamics
• Deploy a system — not just fluffy ideals — to protect your brand
If you’re a startup or small business owner, learning and practicing the principles in Brand Is Gravity could literally save years of your life. It will teach you how to:
• Build a simple but powerful brand guide
• Create messaging that resonates
• Grow your following with passionate fans
• Hire better people because they WANT to work for you
• Make your small brand connect like a big brand
• Give you a process to make on-brand marketing and operational decisions
Just because you aren’t building a traditional business doesn’t mean you can’t unlock the reach and monetary value of a great brand. This workshop will help you:
• Transcend personality and build real connections
• Define your target audience and speak their language with your content
• Effectively guide others to produce on-brand content for you
• Build an audience that generates actual money and creates opportunity
Travelling to conferences and classes can cost thousands of dollars, and they can make you feel like you’re drinking from a high pressure fire hose. Not to mention you have to be away from the business that needs you. We designed Brand Is Gravity to solve those problems for a fraction of the cost.
Everyone has a budget, so we have options to help you keep yours.
