A workshop that teaches you how to define and deploy brand in the real world. 

5 Easy Modules

Is your business not growing like you want? Does your organization or team feel disconnected? Do you feel stuck? Is it difficult to get buy-in or direction for your marketing ideas?

Throughout Brand Is Gravity, Paul leverages his decades of business experience, agency know-how, and passion for connection to teach you how to make a brand that attracts the right people and aligns your organization. You will learn what really goes into making a powerful brand and how to build a brand that aligns your organization and attracts your best customers.

What's Included?

  • 3 TED Talk-style modules hosted by Paul J Daly
  • One-on-one modules where Paul guides you through each concept and workbook section
  • Comprehensive workbook
  • The Big Sheet toolBrand Guide Light
  • An exclusive group of business leaders and
    Brand Is Gravity graduates

A WORKSHOP BEYOND BUZZWORDS

Brand Is Gravity is a practical and easy to use workshop that simplifies the process of building a powerful brand and teaches you how to build a brand that aligns your organization and attracts the best customers.

This is a course for busy marketers, managers, sole proprietors, and executives who never want to feel hostage to an agency, trend, or internal misalignment again.

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WHAT'S INCLUDED

  • 24/7 access on any device

  • Beautifully shot, engaging talks

  • Sit-down, debriefs from each talk

  • Comprehensive workbook
  • Brand Guide Lite
  • The Big Sheet execution tool
  • Access to a private group of experts and alumni

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What Do others think?

“Paul's ability to 'Market in the Now' using videos, podcasts, and social media make him a force to be reckoned with. I am proud to call him a mentee.”
James Orsini | President, The Sasha Group
“Paul does a most remarkable job in explaining the value of human connection! He does this as a result of his ability to get the most basic human desire; That desire is our quest to be understood.”
Peter Cooper | Lexus Brand Champion
“Part bold, part humble, but always with a focus on educating and helping others. The information here will help those willing to connect with its message.”
Glenn Pasch | CEO, PCG Digital
“Paul is changing the industry by bringing care, candor, and connection to the forefront.”
Claude Silver | Chief Heart Officer, VaynerMedia
Brand is Gravity puts strategy to all the marketing one-liners you’ve heard. Paul J. Daly takes all the ideas that I’d heard talked about and put them together in a new way. If you’re like me, you can struggle to know where to start and put theories into practice. This course will put you on a clear course for success in building and marketing your brand.
Nathan Southwick | Director of Communication, The Gathering Place

Each and every one of us faces a unique challenge when we try to build a brand that is gravity.

Marketing Managers

If you’re a marketing manager or director, everyone has an opinion on how you should be doing your job. This workshop will help you:

  • Maintain control of your initiatives
  • Sell your progressive ideas to your executive team
  • Get that budget approved for better creative
  • Reduce your overall ad spend
  • Build a brand people want to connect to
  • Develop and target the most effective personas

Organizational Leaders

If you’re an owner or executive leading an organization, stop settling for a disjointed brand. This workshop will empower you to:

Make your vision scalable across your team and operationsAlign internal teams with organizational values. Understand modern marketing dynamicsDeploy a system — not just fluffy ideals — to protect your brand.

MARKETING MANAGERS
Organizational Leaders
Individuals & Sole Proprietors
Personal Brand

MARKETING MANAGERS

If you’re a marketing manager or director, everyone has an opinion on how you should be doing your job. This workshop will help you:

  • Maintain control of your initiatives
  • Sell your progressive ideas to your executive team
  • Get that budget approved for better creative
  • Reduce your overall ad spend
  • Build a brand people want to connect to
  • Develop and target the most effective personas
BUY NOW

LEADERS

If you’re an owner or executive leading an organization, stop settling for a disjointed brand. This workshop will empower you to:

  • Make your vision scalable across your team and operations
  • Align internal teams with organizational values
  • Understand modern marketing dynamics
  • Deploy a system — not just fluffy ideals — to protect your brand.
BUY NOW

Your Roadmap To Success

1

GET the course

Get access to the course and receive access to all the video modules, workbook, tools, and get the support of an exclusive community. Just $249.

2

TAKE the course

Move at your own pace through the engaging, entertaining, and beautifully produced talks and thought-provoking workbook exercises.

3

Build a brand

As you apply the simple principles taught, your team and customers will move closer to you as you build a brand everyone wants to be connected to.

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Your Business Will Only Grow If You and Your People Grow

But There’s a Problem…

Business Made Simple University has everything you need to develop yourself and your team all in one place. And for a fraction of the cost of other development tools.

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Brand Is Gravity will unlock the value of your brand. The workshop will help you align your team and attract passionate customers for life.

Do you feel stuck? Is it difficult to get buy-in or direction for your marketing ideas? Is your business not growing like you want? Does your organization or team feel disconnected?
SUBSCRIBE NOW

What's My Investment?

Each section will will consist in a TED Talk-style module where Paul J Daly covers the material, followed by a more intimate, one-on-one module where he guides you through the concept. Throughout Brand Is Gravity, Paul leverages his decades of business experience, agency know-how, and passion for connection to teach you how to make a brand that attracts the right people and aligns your organization.

What's Inside the Course?

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Marketing Managers

Marketing Managers

For marketing directors, digging into this workshop will help you sell your progressive ideas to your executive team and finally get that budget approved.

Sell your progressive ideas to your executive teamFilter off-brand marketing ideas and campaignsHone in on the right audiencesCreate long term executions that build your brand

Marketing Managers

For marketing directors, digging into this workshop will help you sell your progressive ideas to your executive team and finally get that budget approved.

Sell your progressive ideas to your executive teamFilter off-brand marketing ideas and campaignsHone in on the right audiencesCreate long term executions that build your brand

Organizational Leaders

If you’re an owner or executive leading an organization, stop settling for a disjointed brand. This workshop will empower you to:
• Make your vision scalable across your team and operations
• Align internal teams with organizational values
• Understand modern marketing dynamics
• Deploy a system — not just fluffy ideals — to protect your brand


Individuals and Sole Proprietors

If you’re a startup or small business owner, learning and practicing the principles in Brand Is Gravity could literally save years of your life. It will teach you how to:
• Build a simple but powerful brand guide
• Create messaging that resonates
• Grow your following with passionate fans
• Hire better people because they WANT to work for you
• Make your small brand connect like a big brand
• Give you a process to make on-brand marketing and operational decisions

Personal Brand

Just because you aren’t building a traditional business doesn’t mean you can’t unlock the reach and monetary value of a great brand. This workshop will help you:
• Transcend personality and build real connections
• Define your target audience and speak their language with your content
• Effectively guide others to produce on-brand content for you
• Build an audience that generates actual money and creates opportunity

What's IT COST?

Traveling to conferences and classes can cost thousands of dollars, and they can make you feel like you’re drinking from a high pressure fire hose. Not to mention you have to be away from the business that needs you. We designed Brand Is Gravity to solve those problems for a fraction of the cost.

Everyone has a budget, so we have options to help you keep yours.

ONLINE COURSE

One Time Payment

$249

PER LICENSE
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Same knowledge. different COST.
Monthly Strategy Retainer
$3,000 + Expenses
In-house Branding Session
$10,000 + Expenses
Online Course
$1,499 Total Cost

1

Monthly strategy

$3,000 + Expenses

2

in-house branding

$10,000 + Expenses

3

live conference

$750 + Travel Expenses

2

BRand is gravity Workshop

$249

1

buy the course

Get access to the course and receive ongoing support. Receive all the modules for a yearly cost $1,499 or 3 easy payments of $500.

2

watch the course

Each section will consist in a TED Talk-style module where Paul J Daly covers the material, followed by a more intimate, one-on-one module.

3

build a successful brand

Apply the principles taught and watch as your team become aligned and you build a powerful brand.

A Sneak peak of your new tools

THE BIG SHEET

The BIG Sheet is a simple, effective tool to your entire team can use. It is specifically tailored to your brand and forms a clear starting point for just about every initiative within your business. It’s designed to maximize your brand by providing guidance on marketing, recruiting, operations, and customer experience. Using the BIG Sheet in the regular flow of your business could literally save years of your life and countless dollars.
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The workbook

The workbook does more than help you learn the workshop material. It’s also a standalone document and tool that reinforces the theory and helps you put it into practice. By completing the Brand Is Gravity workbook, you will actually do the work to build a brand that brings people closer, brick by brick.
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THE BRAND GUIDE LITE

Brand is hard to define and even harder to put into effect when it comes from an inauthentic place. As you take the BIG workshop, you’ll complete your Brand Guide Lite. The BGL is like a Rosetta Stone, helping you translate your learnings, brainstorming, and work into a document that defines your brand and helps you put it to use.
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STILL HAVE QUESTIONS?

Request More Info: hello@congruentstory.com